From small-town dreamer to multi-millionaire entrepreneur
I help new creators escape the 9-5 by building full-time creator businesses around their passions.
At 22, I moved from Vancouver Island to the city of Vancouver with nothing but passion and a dream.
Since then, I've taught 900+ entrepreneurs at Shopify, built and scaled 10+ businesses (some failing, some hitting 8-figures), led teams of 50+, and co-founded an e-commerce software platform that raised $3.5 million from top tier investors.
But it wasn't always easy. 12-hour retail shifts and long commutes after graduating fashion design school left me exhausted and depressed. That's when I discovered Tim Ferriss's "The Four Hour Work Week" and realized a better life was possible.
Partnering with my husband Corey, I launched my first Amazon business. I then joined Shopify, where I educated hundreds of entrepreneurs to launch and scale their businesses.
Fueled by this experience, I started several side hustles, including a Unicorn-themed store (yes, really!). Feeling stagnant and itching for more, I eventually quit Shopify to travel the world while running a content creation agency for luxury resorts.
I decided the nomad life wasn't for me. Upon returning home, I joined forces with my co-founders to build online brands in various industries—apparel, health & supplements, and productivity—building the team to 50+ people, and generating over $16 million in under two years. We then launched Popup, an e-commerce software platform that raised $3.5 million and grew to a 35-person team before exiting.
Working remotely with our international team, Corey and I decided to make a bold move – we sold everything once again and moved from Vancouver to Dubai. This was only possible because years earlier I decided I wanted the freedom to live and work from anywhere.
Now, my mission is to help you do the same.
Here's the truth...
You can turn your passions into a profitable, location-independent creator business.
But even building a creator business around your passions doesn’t mean every day is perfect.
- I've launched products that failed because of weak positioning.
- I lost $15k in double-shipped inventory because of miscommunication.
- I've had to lay off 40% of my employees because of changing markets.
And I've faced countless more challenges.
I've made the mistakes so you don't have to.
3 ways I can help you 🚀
Weekly creator tips
Join 5K+ readers for step-by-step guides and practical tips to go from 9-5 to full-time creator.
Find your unique niche
Get clarity with our complimentary mini-course to help you find your home in the creator economy.
Creator Coaching
Personalized mentorship to help you find and validate your unique niche.